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In my last post on AI browsers, I explored how tools like Comet and Dia were transforming the browser from a passive window into an intelligent partner — capable of summarizing, scheduling, and searching smarter.

That was the why.
This one’s the how.

Because AI browsers just crossed a line.
They no longer just find information — they act on it.

And the best example right now is Perplexity Comet, which quietly turned the humble browser into an agentic automation engine.

In today’s Playbook, I’ll show you step-by-step, how I built ten mini agents inside Comet that now handle research, prospecting, trend tracking, and meeting prep automatically.

If you’ve been wondering what “AI in your workflow” actually looks like in practice, this is it.

🌐 From Search to Execution

Most AI tools answer questions.
Comet executes workflows.

You can use it in two ways:

  1. 🧠 Main Chat Window — ideal for complex, multi-step tasks.
    Think: “Analyze all competitor pages and export a full report.”

  2. Sidebar Assistant — perfect for contextual actions.
    Think: “Summarize this article while I’m reading it” or “Draft an email based on this page.”

This dual setup lets you move between contextual assistance and autonomous execution — without ever leaving the browser.

Now, let’s explore what that looks like in real work.

🔍 1. Live Competitor Research Agent

Traditional competitor research means juggling tabs, spreadsheets, and screenshots.

Comet fixes that.

I open my product site and my top 3–4 competitor pages, then type:

“Analyze all open tabs and summarize the differences in pricing, messaging, and features. Include screenshots and export to Google Docs.”

Here’s what happens behind the scenes:

  • Comet reads each tab, not just the visible content.

  • It captures screenshots for reference.

  • It creates a structured report — usually with a comparison table and highlights.

  • And it can export directly to Google Docs or Notion if

    connected.

What took hours before now takes about 15 minutes — and it’s fully repeatable.

This is the moment you realize your browser isn’t just for browsing anymore.

🧠 2. Research Agent + Organized Workspaces

Research is where Comet shines.

Instead of 20 cluttered tabs, you can ask it to group related pages into a dedicated workspace — “AI Marketing,” “Crypto Regulation Research,” or whatever project you’re on.

Then, the magic:

“Read all open tabs in this workspace. Identify 3–5 key themes, main insights, and implications.”

Comet scans every tab, finds overlapping ideas, and produces a coherent summary.
No note-taking. No context loss.

You can also:

  • Save the command as a shortcut (/summarize_workspace)

  • Re-run it anytime with a single prompt

  • Choose which model or search mode it uses (basic, deep, or fact-check)

And speaking of fact-checking — Comet does that too.
Highlight a claim on a page → right-click → “Verify with Perplexity”.
It cross-references live sources and gives you a quick credibility check.

For anyone doing research, analysis, or writing — this is an enormous time-saver.

🗞️ 3. Trend Tracker & News Synthesizer

Once I saw how easily Comet pulled research, I extended it into automation.

I created a Notion database called Weekly AI SEO News.

Then I asked Comet to:

“Find the top 5 AI SEO stories from the past week and update them into my Notion table with title, date, summary, and link.”

Within minutes, it:

  • Searched the web in real-time

  • Compiled relevant headlines

  • Wrote short summaries

  • And automatically inserted them into Notion

You can even schedule it weekly, so it runs on its own.

Think of it as your news analyst agent, constantly curating what matters most to your projects.

And this isn’t limited to news — it works for any kind of recurring research update (market trends, tech releases, regulatory updates, etc.).

🎯 4. Lead Monitoring Agent

If you’re running a service business or startup, this one’s pure leverage.

Comet can act as your lead finder — scanning forums like Reddit or niche communities for high-intent posts.

Here’s the exact prompt I used:

“Search Reddit for SEO-related questions posted in the past 7 days. Identify posts that show buying intent (e.g., asking for help, hiring, or paid tools). Summarize qualified leads and email me the list.”

The agent crawls discussions, filters relevant ones, summarizes the pain points, and sends an email summary with source links.

You can review leads manually or if you’re bold, even have it draft responses for you.

But the smarter move is to keep the human in the loop.
Let the agent find; you engage authentically.

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📬 5. Sales Prospecting Agent

Next, I turned Comet into a prospecting assistant.

Prompt:

“Find e-commerce companies between 10–100 employees showing hiring growth or new marketing roles. Summarize top 10 with company name, size, and website.”

Comet searches job boards, LinkedIn, and public sites to find matching companies.
It outputs a clean table, often with direct URLs.

You can then tag those results and say:

“Draft a personalized outreach email for each using this template.”

Comet reads each company page, pulls key info, and generates drafts — even saving them in your Gmail as unsent messages.

Combine this with a LinkedIn Sales Navigator search, and you’ve automated 80% of your pipeline research.

🧩 6. Audience Research Agent

Before you can market well, you need to understand real customer pain points.

Comet can scan Reddit threads, YouTube comments, and social forums to extract real audience quotes.

Example prompt:

“Find 20 recent Reddit posts or YouTube comments about small business owners struggling with website building. Identify top 3 pain points and include verbatim quotes.”

Comet digs through posts, categorizes them (e.g., “budget,” “technical setup,” “design overwhelm”), and exports results into a spreadsheet.

You can then reuse that data to:

  • Craft landing pages using real customer language

  • Build accurate personas

  • Improve your product messaging

You can even switch to Perplexity Labs and ask:

“Generate an HTML landing page using this audience language.”

That’s a full research-to-execution loop — in one tool.

🧱 7. SEO & Content Brief Agent

AI search (Google’s AI Overviews, Perplexity, ChatGPT Browse) changes how people find content.

Comet helps you reverse engineer what’s ranking.

Prompt:

“Analyze Google’s AI search results for ‘AI tools for small businesses.’ Identify common content patterns, tone, and structure. Generate a content brief for a blog post targeting the same query.”

Comet expands all top AI-generated results, studies them, and delivers:

  • A list of recurring ideas

  • Example headings and tone of voice

  • Recommendations for what’s missing

It’s like a live SEO strategist — minus the subscription fee.

💸 8. Conversion Optimization Agent

Here’s where Comet starts feeling like a real consultant.

Say you have a process doc for doing CRO audits.
You open your site and a few competitor sites, then type:

“Follow the steps in my CRO checklist (open in another tab). Audit my site and competitors for friction points across checkout, UX, and messaging.”

Comet follows the document’s steps exactly, tests flows, and gives you:

  • Identified issues

  • Screenshots for each step

  • A prioritized list of fixes

You can even ask it to generate a PowerPoint or Google Slides presentation with findings.

This isn’t “just summarizing” — it’s autonomous task execution.

🔍 9. Talent Sourcing Agent

Hiring or looking for collaborators?

Comet can scan platforms like OnlineJobs.ph, Upwork, or AngelList using structured criteria:

“Find 10 SEO specialists with 3+ years of experience, fluent in English, under $1,000/month. Summarize profiles with skills and links.”

It reviews listings, ranks candidates, and presents a summary table with profile links.
You can even ask it to cross-reference social profiles for culture fit.

🧭 10. Executive Assistant Agent

This one’s my favorite.

Connected to Google Workspace, Comet can act as your EA-on-demand.

Use cases:

  • “Summarize all upcoming meetings, company info, and key talking points.”

  • “Find top marketing events next quarter and add them to my calendar.”

It researches, compiles summaries, an

d adds approved events directly to your calendar.

In minutes, your schedule, prep notes, and follow-ups are ready — handled by your browser.

🔒 Privacy & Safety

With great automation comes great data access.

Here’s my recommended setup:

  • Create a separate Google account for AI browsers

  • Disable “Use my data to improve product” in settings

  • Block sensitive domains (banking, HR, client portals)

This isolates your automation workspace and keeps data risk minimal, something I also recommend to enterprises testing AI workflows internally.

💡 Why This Matters

When I wrote AI Browsers: The Next Big Shift in How We Work Online, the story was about possibility.
Now it’s about reality.

Perplexity Comet proves that the browser is becoming the new automation layer of knowledge work.

This changes how we build, sell, and operate:

  • For builders → faster iteration loops

  • For marketers → automated research and outreach

  • For operators → leaner workflows with fewer tools

What ChatGPT did for language, Comet is doing for workflows.

And it’s only the beginning.

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